A$AP Rocky made his commercial directorial debut a family affair.
In the new Beats Studio Pro ad directed by and starring the rapper, 34, and featuring his new single “RIOT (ROWDY PIPE’N),”
Rocky is working in his home studio when his partner, Rihanna, calls him from the other room.
“Babe! Can you go to the store? We ran out of diapers,” she asks.
Rocky’s run takes him to the AWGE Bodega, named after his creative agency, though he’s chased by fans and paparazzi on the way there and back.
In the store, he grabs a pack of diapers off the shelf — AWGEY diapers, with son RZA, 14 months, modeling on the package.
Despite the riot around him on the way back, he makes it home and puts the diapers on the table, settling back into his work only to hear Rihanna again.
“Babe! You gotta go back. These are the wrong size!” she yells from the next room as the commercial ends.
The singer, 35, who is currently pregnant with the couple’s second baby, recently posted a sweet snap capturing the silhouette of
Rocky holding RZA up in the air in a pool overlooking the ocean during sunset.
“My Bajan boyz…🇧🇧❤️,” the “Umbrella” singer captioned the photo.
Rihanna debuted her bump during her iconic 2023 Super Bowl halftime performance.
After making the announcement, a source shared with PEOPLE that the performer “wants several kids and is happy that her son [will] have a sibling come summer.”
“She loves parenting with Rakim. They are great together,” the insider added, referring to A$AP Rocky by his real name, Rakim Mayers.
During an interview for British Vogue’s March 2023 issue, Rihanna shared that having a child with the rapper has only strengthened their relationship.
“We’re best friends with a baby,” the “Diamonds” singer said.
“We have to be on the same page, but we’ve always kind of had that in our relationship.
Everything changes when you have a baby, but I wouldn’t say it’s done anything but made us closer.”
In the latest development, A$AP Rocky has announced his plans to launch a new fashion line for kids, inspired by his son RZA. The collection will feature trendy and stylish clothing pieces for children of all ages, with a focus on urban streetwear aesthetics. The rapper, known for his eclectic sense of style, is excited to delve into the world of children’s fashion and bring his unique vision to this new venture.Aside from his creative projects, A$AP Rocky has also been actively involved in philanthropic efforts to give back to his community. He recently donated a portion of the proceeds from his latest album to local charities supporting underprivileged youth in inner cities. The rapper has always been passionate about using his platform for good and making a positive impact on the world around him.On the personal front, A$AP Rocky and Rihanna have been enjoying parenthood and eagerly anticipating the arrival of their second child. The couple has been spotted spending quality time together, soaking up the joys of family life. Fans have been eagerly following their journey as they navigate the highs and lows of raising a growing family while juggling their successful careers in the entertainment industry.As they gear up for the new addition to their family, A$AP Rocky and Rihanna are looking forward to creating more cherished memories with their children. The couple remains committed to nurturing a loving and supportive environment for their kids, ensuring that they grow up surrounded by love, laughter, and positivity. With their bond growing stronger each day, A$AP Rocky and Rihanna are proving to be a powerhouse couple both in their personal lives and their professional endeavors.Stay tuned for more updates on A$AP Rocky, Rihanna, and their expanding family as they continue to inspire and captivate fans around the world with their talent, creativity, and unwavering love for each other. Join us on this journey as we celebrate the magic of family, fashion, and philanthropy with this dynamic duo.
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