MSNBC Brings Back Live Fan Event In Bid to Build New Revenue Lines
MSNBC is set to make a bold return with its live fan event in 2025, named **MSNBCLIVE ‘25: This Is Who We Are**, aiming to create new revenue streams while enhancing viewer engagement. Scheduled for October 11 at the renowned Hammerstein Ballroom in Manhattan, this event will signify a strategic pivot for the network as it transitions from NBCUniversal to its new identity with Versant.
With tickets starting at just $100, fans will enjoy exclusive meals and personal interactions with captivating MSNBC personalities. Expect prominent figures, including Rachel Maddow, Jen Psaki, and Lawrence O’Donnell, to grace the stage alongside fresh faces such as Joe Scarborough, Mika Brzezinski, and Jacob Soboroff. Attendees can anticipate both morning and evening sessions filled with discussions that will deepen their understanding of current events and political landscapes.
The Event’s Promising Background and Goals

This year’s event builds on the momentum generated by the successful inaugural live event in 2024, which attracted over 4,000 enthusiastic participants. The overwhelming turnout exceeded the network’s expectations and highlighted a strong community interest in engaging with the channel’s personalities on a personal level. Luke Russert, who was pivotal in launching MSNBC’s live event series in 2023, will continue to serve as both host and creative director, bringing experience and enthusiasm to the role.
The primary goal of this initiative is to adapt to the rapidly changing media landscape by exploring diverse engagement methods beyond traditional television broadcasts. As cord-cutting becomes more prevalent, networks must find innovative ways to reach and connect with audiences. MSNBC’s live event reflects a commitment to embracing this change while striving to offer fans a unique experience that traditional viewing cannot provide.
What to Expect at MSNBCLIVE ’25

The MSNBCLIVE ‘25 event promises a vibrant atmosphere where fans can interact not only with MSNBC hosts but also with fellow enthusiasts. With the added opportunity for networking, attendees will leave the event feeling energized, inspired, and informed. The event aims to create an open space for discourse, enabling fans to share their thoughts and insights about pressing topics with people who share their passion for news and current affairs.
- Exclusive Access: Attendees will have unique access to discussions, panel talks, and fireside chats hosted by prominent MSNBC personalities.
- Networking Opportunities: Participants will engage with other fans, facilitating discussions and shared perspectives.
- Gourmet Dining: Enjoy specially curated meals that foster connection and conversation among the attendees and hosts.
- Interactive Sessions: Expect an engaging format that allows for audience participation and interaction.
Adapting to New Revenue Streams

The revival of the fan event is part of MSNBC’s broader strategy to diversify its revenue sources. As the media landscape evolves, the network recognizes the need to innovate continuously. The transition to Versant presents not only challenges but also exciting opportunities to cultivate stronger relationships with viewers, offering interactive experiences that can complement their traditional programming.
This move to create live events exemplifies how the network is making efforts to broaden its footprint and generate revenue outside conventional advertising. With the growing importance of audience engagement, MSNBC hopes to foster loyalty and build a community around their brand.
Conclusion
In conclusion, the return of the MSNBCLIVE event in 2025 is a pivotal step for MSNBC as it navigates the changing media environment. By creating lively and inclusive spaces for fans, the network aims to build and solidify new revenue lines and foster a connected community of engaged viewers. Don’t miss out on this opportunity to be part of an energizing event that offers direct interaction with your favorite MSNBC stars—get your tickets today!